Rethinking Personas

I really enjoyed this video from the research team at lynda.com explaining how they have developed a methodology for developing “no bullsh!t” personas.

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A modernist masterpiece

A beautifully produced video on one of the most influential houses of the 20th Century – the Maison de Verre by Pierre Charreau. It’s hard to believe that the house was built between 1928 and 1931.

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Adwords bidding explained

I found this great infographic on Wordstream  explaining how the auction on Adwords  works behind the scenes. © 2011 WordStream – a certified AdWords partner.

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Presentation on Social Media in business

I presented this to the AIM class at the UCT graduate school of business on Saturday morning. They seemed to enjoy it. I loved preparing for it. It was a slight rework of a presentation I did the previous week for the PDBA class. Social media as a business channel View more presentations from Martin […]

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Who has the lead in social media?

There seems to be a lot more talk about Twitter than Facebook out there; but one look at the image below that I extracted from Google Trends and you can see that there really is no competition at all. Facebook has everyone’s attention.

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A new beginning

I’m an architect again; but this time in the virtual world, rather than the physical one. I’m  helping people with the following things: acting as the principle agent for my clients conceptualising and strategising what they plan to do online helping them build models and projections based on assumptions that we make about the value proposition […]

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